In a surprising turn of events, we now know the next dessert name of the upcoming version of Android. I'll give you a clue. Take a break and have a what? Yup, instead of Android 5.0 Key Lime Pie, we will be getting Android KitKat 4.4.
The tech world has been caught off-guard by this move for different reasons. First, everybody thought that the next update will be called Android 5.0 Key Lime Pie. Almost all tech bloggers have been calling it that since last year. It turns out, even Google employees did not know that it will be called KitKat and they just called it Key Lime Pie as well.
Second, the reason why nobody expected it is that this is the first of its kind. Android will be the first operating system that will be adopting an established and licensed name. The move came completely out of left field that people are still trying to process whether this is a good or a bad thing.
How the deal was made
Apparently, KitKat is a favorite snack of Android coders, particularly by their engineering head Hiroshi Lockheimer., This is one of the main reasons why they decided to contact Nestlé about a possible partnership.
According to various reports, Senior Director for Android Partnerships John Lagerling first called Nestlé about the idea last November 2012 but it was not until the Mobile World Congress last February that the two parties reached an agreement.
The details of the deal are not yet clear but reports indicate that there was no money exchanged in the process. It looks like it's a situation where both parties are mutually interested to co-op their own brands with each other.
Willy Wonka and the Nexus Factory
News have only started to spread but marketing and promotional elements have already started to surface. Reports indicate that Nestlé will be releasing 50 million KitKat bars that feature the iconic Android logo. The chocolate bars will be available at 19 different countries and lucky consumers may even win Nexus 7 tablets or Google Play gift cards. For those who are worried because Hershey's licenses and manufactures KitKat in the US instead of Nestlé, do not fret because Google also reached out to Hershey's and US customers will be included in the promotion. Aside from that, Nestlé also plans to release 500 specially-designed KitKat bars that will resemble the Android logo to commemorate this partnership. According to Nestlé, it took them weeks to produce the Android shaped Kitkat bars in a "secret location in Europe."
As of writing, most promotional activities are coming from Nestlé's part. There is no news yet on what will be done by Google aside from naming their next Android operating system version after the popular snack and giving away Nexus 7 tablets and Google Play gift cards.
Nobody knows the repercussions of this agreement yet because as said, this is the first of its kind and the details of the agreement are not yet clear. It opens up different questions as well. Will this partnership only last until the Android 4.4 is relevant? What about the next update? KitKat is K so the next will be L? Will it feature another Nestlé product? Or Will Google find another partner? Like in all things, time will tell.
Monique Jones is an Engineer who deals with telephone systems. Besides being an Engineer, she also works as a part time writer. She helps her colleagues and other people about their communication issues, giving effective solutions to address their needs.