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What is the first thought that pops into your mind when you hear the word - Infographic?

"Dead", "Of no use" and so on.

But what if I tell you that 'visual content' is the next big thing. Why? Just look at Facebook and Google+, you'll get the answer.

Still scratching your head with the Facebook-Google+ and their relation with the word 'visual content'. Take a look at their layout/design, more emphasis on 'visual content'. Right!

In an era where more emphasis is laid on 'visual content', online marketers are running away from using infographics. Why?

Because they are skeptical about using them. In an article that was widely distributed around on the internet, written by Julia Gifford, infographics were declared dead! According to her "Infographics have become an outdated method of data visualization." If you ask me infographics are not only alive but are kicking as they are interesting and they get easily circulated around.

A well-designed infographic not only conveys useful information in a fun and interesting way but also attracts the audiences' attention.

You can use infographics to generate not only leads but drive good traffic to your website (interesting infographics easily go viral). You can post them on your website, share them on your social networks or send them in subscription emails to your clients.

I'm not an infographic advocate but my only advice to businesses that are unable to drive traffic to their website is that they should start creating infographics and using them on your website or blog.

Why?
  • It's a simple way to present complex and complicated ideas so that your audience can understand them.
  • Draws the attention of others and keeps your them entertained.
Still need reasons? Here you go:
  • Infographics drive your audience to your website and motivates them to explore it.
  • In case you want to become an authority blog or website in your niche then using infographics would help you increase back-links. 
  • Infographics are easier to understand. A website with infographics has more chances of being bookmarked by the visitors. No one likes to read truck-load of information on relevant topics, they want simple and brief information and infographics serve this purpose.
Once you start using infographics on your website or blog, you'll understand the benefits of it. But keep in mind that you should create exclusive and original infographics and should not overdo your bit. Too much of infographics are also bad! And also remember that the infographic that you create and use should support your website or blog content.

Just remember a right mix of text and infographics can really help you in both driving traffic to your website and generating leads.

Want to create infographics for your website, looking for some handy tools? Stay tuned to E-junkie.

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