Going by the book, literati implies a intelligentsia, derived from intellectual or someone who is learned.

Not a literal transition can be imagined here. However, Litterati is a digital initiative set to create an educated change about managing waste through individual actions and technology as a tool.

In one of our previous post we highlighted how a child's perspective can change our worldview in an instant. Such is the story of Litterati's founder Jeff Kirschner as well. Out on a hiking trip with his daughter, Jeff was awakened to the condition of litter that goes unnoticed. Left to rot, it piles on to become the ugly garbage that all of us make that poker face at!

How many of us go forward unconditionally and pick up that small wrapper or discarded cup lying on the street? How many of us have a conscience to save our planet through small gestures? How many of us even have the guts to admit that we pollute our immediate surroundings just because nobody is watching us?

These are the often heard bugging questions that will never be answered unless we take a concerted initiative to put up our hand responsibly.

Litterati is a simple, individualistic initiative started by California-based entrepreneur Jeff Kirschner in 2012. He defines his vision as "by leveraging Instagram, we are building a relational database to capture the “who”, “what”, “where”, and “when” of litter."

Litter is something all of us see; its an approachable entity. Litterati works on a digital library concept, where all that one needs to do is click a picture with Instagram of the garbage and hastag it with "#litterati". The idea is to create a digital landfill using technology whereby active dump cites can be easily geo tagged. The concept of waste management is clearly spelt out in the initiative, however, it is also creating a storehouse of data virtually.

Still in its early days, the Litterati project found a global foothold when a piece of litter was photographed on the Great Wall of China and hastagged. That marked the onset of a global design map that uses the GPS technology to display potential litter regions. The movement has since grown in stature with people handing out viable details as well. This brought out useful insights like which are the most commonly found discarded brands.

With 11,000 pieces of waste being identified and catalogued globally, it is a telling comment on the movement's involvement with the immediate global community of people. Corporates and technological institutions too have joined the movement recently with Whole Foods introducing a Litterati-based campaign promoting socially responsible action.

The movement states "About 1.5 billion people are armed with smart phones, creating an unprecedented opportunity to gather a wealth of information. This newfound knowledge can be leveraged to make more strategic decisions about where we place commercial trash bins and recycling units. We can foster a deeper understanding of what brands and product types are most commonly littered, and work with those corporations to design more environmentally-friendly packaging."

Here is the 4 step Litterati act that you can do: if u want to be an agent of change, be sure to check out the movement's website and contribute in small ways that you can.


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1 Response to 'How Can You Become a Planet Saver With Litterati'

  1. Elisa Jed Said,
    http://www.e-junkie.info/2013/07/how-can-you-become-planet-saver-with.html?showComment=1380077291188#c5084808196721638993'> September 24, 2013 at 7:48 PM

    Helping the world can be as easy as sorting things before putting them in the garbage disposal. Brampton even has a few companies that will go to your house and pick up your recycling. Simple things can help.


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