Photography is not a difficult art to figure out. A little faith in your ability plus some technical basics, gets you started. But how many of us really imagine taking a past time forward to a real time business?
Today let's talk about how you can convert yourself from being a photography aficionado to a pro entrepreneur.
1. Business License
That should be your first priority if you want to keep the legal page covered well. To set up a small home based photography business, most governments require you to apply and register yourselves for a valid business license . Since your operations are going to be based from your home turf, its best to know the business laws about setting up in a residential area. In any case, your will be required to obtain a notarized letter with permission to operate.
2. Setting Up Separate Business Account
Remember this if you are a beginner, do not ever mix up your domestic and business accounts just because you happen to be working out from home. It's a deadly trap. Following the business registration, you can easily set up a valid business account to manage transactions - payments, salaries, monthly expenditures so and so forth.
Photography is a delicate business with huge initial investment. So watch your six with a reliable and basic insurance policy that includes photo equipment, theft and damage coverage.
In the digital world, with mobiles becoming the virtual windows for shopping and promotions, one really doesn't have to worry about "where" to start marketing. Develop a website portal with basic info and some display works, get a authentic business card to hand out during casual meetings as well have a active discuss forum with the audience to help you re-interpret your work better.
Most of you should be wondering why this figures at the bottom of the run down list. For one its a logical deduction that equipment is a sure requirement to begin anything. But then you should be conscious of cost effectiveness in this case. If you are running on a low budget and just starting out, investing all your funds on high end equipment is risky. Display some of your works, watch the audience reaction and then get into expansion plans. The kind of equipment you will pick-n-choose largely depends on the kind of service you want to go into. If you are a simply wedding/portrait photographer, your focus should be on light equipment and lightweight cameras. Architectural shooters need larger format cameras to capture details. If you are into sports/fashion photography, your tool should be have a fast frame with a long focal lenses with wide apertures.
What we stated here are just the minimal basics to start off with. The journey begins with a simple click and capture but to make it worthwhile, one need to market it as a invaluable branded product. Passionate photography should be supported by a active monetization plan too for helping you continue in the long term too.
What do you think of the booming photography business niche nowadays? How can it be capitalized on by amateurs? Do share with us your thoughts and ideas.
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