It's just been a month since Google introduced its Penguin update. The scenario is similar like every time an update is sent out- online businesses are left in the panic mode. With the SEOs on their toes, checking up on malicious content, links and page rankings, online content is constantly under the scanner. Of all these concerns, removing bad or unviable linkbacks is the prime concern of businesses to avoid penalties.

Keeping aside the link removal activity, industry experts opine that the mere removal of links does not guarantee a safe passage through the SEOs litmus test. However, it is what one must do to reaffirm the trust factor that exists between websites and the Big Daddy "Google".

Penalized or not penalized yet, webmasters have to tread a thin line balancing their business act and Web protocols carefully. As is the common consensus in the SEO community, the first step to the clean road is certainly to remove unnatural or spammy links that may form a part of your online content. How these enter the foray is not to be bothered much; things just happen sometimes.

In a similar view, Matt Cutts, Google's Search Quality Lead, did a special coverage interview in this regard. You can catch the video below.


In a subtle way, he hints that the backhand monster troubling the web world is the spammy content generation that is happening in the form of link building activity. According to the expert, it is high time that businesses and webmasters assume the mantle of responsibility and cry off "War" against spamsters.

The cleaning up act is indeed hard. It involves two basic steps - "Identifying" low quality links followed by "Removal".

By definition, low quality links are the ones that are derived from untrusted or doubtful domains, due to lack of a valid domain history or for creation of unoriginal content (borrowed, plagiarized etc).

As a good SEO, one should look to avoid the following types of links:

1.Site-wide links
2.Links from new domains
3.Links from de-indexed domains
4.PR-N/A or PR0 Links
5.Links that come from networks with identical C classes
6.Links from sites with large numbers of outbound links
7.Adult, gambling, hate groups, or violent domains

Once the site of the problem has been diagnosed, it is now time to act. There are many ways that one can employ to remove unwarranted links from the past content. This will not only increase your credibility as a online operating business and improve your page rankings but is also a self review mechanism as well.

1. Link Removal Request

As a basic step, one simply needs to mail a webmaster for the removal of a link you think is not compatible with your niche. Google, sooner or later will crawl the revised content again to determine your page's indexing.

2. Play The 404-Card

How many times have we stumbled upon the "request timed-out" disclaimer while operating the net. All those times have been frustrating but it is actually a great tool to stop the creation of spammy online content. As a policy, Google does not bother to scan links with a 404 or 401 link. However, it is best to use this as a last resort since the whole content that was created in the first place is at stake.

3. Disavow Tool

They say "Where there's a will, There's a way". The proverbial truth stands true in Google's case as well. Since Google chooses to penalize all kinds of untrustworthy content, it hands out a helping hand in the form of the "disavow tool". What most webmasters forget here is that it is not the ultimate clean up weapon in the arsenal. In fact, doubts exists if links get cleaned up properly or not. Moreover, it is meant to be a last resort and not the first clean up step. In addition, if one uses the tool without reading the instructions properly, the chances that Google can impose a manual penalty by accessing your backlink profile more deeply.

4. Abstain and Abandon

It may sound a little pacifist but the simplest way to stay out of the spam loop is to avoid websites with multiple links and doubtful content. It is best to do a thorough research before collaborating with another website/blog/online platform. Just because you have an opportunity to increase your network, does not mean you have to necessarily grab it. If at all you have a past record of any such website it is best to abandon it. There is always a lot to gain after a small loss.

It is common knowledge that online content creation works on the principle of link building activity. It is a fair aspiration to expand your web footprints. But what matters is the way one does it that separates your reputation from others. It is best to pursue a honest line of business even if you find others indulging in the wrong way. Link penalities, once imposed, can be a real headache to deal with. So we advise, stay safe, work clean!

Do let us know your thoughts and ideas about the link building activity by leaving a comment below.

Stay tuned with E-junkie for more tips and tricks regularly.
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1 Response to 'Getting The Link Building Act Clean'

  1. Mike Said,
    http://www.e-junkie.info/2013/06/getting-link-building-act-clean.html?showComment=1374038780801#c4148677210949633598'> July 16, 2013 at 10:26 PM

    Before getting link from any website i think it is must to check Relevancy and Quality of links you are linking with as its better to have quality link http://www.theseoportal.com/link-building.html


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