In the past we have discussed about ways to drive traffic from Facebook, Twitter and StumbleUpon. Today we'll be discussing how can one do the same via Pinterest.

For most social media marketers, Pinterest is considered to be the third best social networking platform, after Facebook and Twitter. Why?

Because of its unique pinboard-style photo sharing and its theme based image collection.

Now coming to the point, do you use Pinterest for your website or blog? If yes, are you getting the desired results?


But whatever your answer is trust me Pinterest can do much more for your website or blog than you think.

Here are some helpful stats:
  •  Pinterest is the third most popular social network in the US in terms of traffic. 
  • An average Pinterest user spends almost 98 minutes per month on the site.
  • 25% of Fortune Global 100 companies have Pinterest accounts.
  • Pinterest pins with prices get 36% more likes than those without.
Now moving ahead to the most important question - 'How can you drive traffic from Pinterest to your website or blog?'

Here are some handy tips that will help you achieve this objective:

1. Start using Pinterest

Using Pinterest for you business is similar to how you do it for your own self. Set up your Pinterest account and complete your profile. DON'T leave anything missing.

Verify your account. This would help you drive Pinterest visitors to you website or blog. Verification makes your website or blog URL more visible on your Pinterest page by creating a red clickable link and placing a check mark beside it.

Just like this -

Click on this link - http://business.pinterest.com/verify/ and get your Pinterest-business account verified.

2. Be visually appealing

The key to using Pinterest to your best interest is to be visually appealing.

Use pin worthy images that not only reflect your business but can easily be repinned as well. Try using original images and illustrations. Use original content and graphics - no copyright infringement and over use of images.

In case, you're a product-based business add price to your pins. REMEMBER people are also shopping on Pinterest.

3. Follow other brands

Follow other brands on Pinterest. Be social, after all Pinterest is a social networking website as well. Like their pins, repin and comment on their pins, by this you can create awareness about your website or blog and drive their visitors to your website or blog. I know the latter is unethical but what's the harm.

There's also a payback thing here when you like and repin their stuff, they might do the same in return. What are the odds!

Futhermore, create loyal fans for yourself; follow people be friendly, and start cross-promoting your business. These are the people who drive quality traffic to your website or blog.

4. Add description to your pins

Pinterest might seem like it's very easy but trust me it's not. The challenge here is to make the visitor click on your pins rather than just sharing them. You NEED to make them click through because this how you drive them to your website or blog.

So how do you achieve the above objective - by adding description to your pins. Let them know what is the pin is leading to! Also, include keywords in your description; tag people, brands and add hashtags.

REMEMBER, to add a pin it button to all your images on your website or blog. By this you can drive your visitors to your Pinterest account and it also make it easy for your followers to directly pin content from your website or blog.

5. Keep you pinboards organized

Name your pinboards wisely, and pin content accordingly. Categorize your boards and pin related stuff onto them. Technology-related content on technology board, DIY-related on DIY board and photography-related on photography board.

Also REMEMBER, your Pinterest visitors might not follow all your boards, since different people like different stuff. So make it a point that you have separate pinborads for different categories.

The key here is - Focus on well-curated boards with defined categories.

Another thing that make business do wrong is they use complicated names for their boards like slangs, idioms or one liners (related to the board category). AVOID doing that use simple names, in fact the best thing to do here is use keywords for names, like technolgy, DIY, social media, products, etc.

6. Monitor your Pinterest efforts

Having done everything from setting up your Pinterest account to pinning content, now what you need to do is to monitor your Pinterest efforts.

There are questions you need to have in mind while viewing your analytics:
  1. Is what you're doing driving traffic to your website or blog? 
  2. Are your website or blog followers pinning content from your website?
  3. Are your pins being repinned?
  4. how much traffic is being sent to your website or blog via Pinterest and what your impressions are like?
Pinterest has a free analytics tool that is available to all business pages. Keep a track of how well your Pinterest efforts are doing directly from there or use Google Analytics.

If things are not falling in place you can at least change your Pinterest strategy and do something new.

As we always mention EXPERIMENTING is never harmful, so start pinning!

Well, these are just a few tips that we think would help you drive traffic from Pinterest to your website or blog.

Do you have additional tips for driving traffic from Pinterest to your website or blog? Let us know in the comments below.

Stay tuned for more updates from E-junkie.

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