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I recently realized that I've been in the self-publishing game for over a decade. I wrote my first eBook sometime in 2002 (I've been erroneously saying 2004 for years). The reason this is important is, the longer you do something, hopefully you get better at predicting what makes you successful at it.

It wasn't until 2010 that I started to make some real money selling eBooks online. That year, I earned over half my annual income from eBooks I wrote and self-published. I still own/operate an SEO writing company, but if I never picked up another client, I could make a full-time living writing and self-publishing my own eBooks.

FYI, I continue to write for clients because: (i) it pays well; and (ii) I have a nasty little travel habit that I have to pay for. But I digress.

Following are three things – in my opinion – that you must do in order to be able to make a full-time living writing, self-publishing and selling eBooks online.

Wanna Make a FT Living Writing and Self-Publishing eBooks? Here's What It Takes (IMO)

I. A Cache of Products: As in, you're going to have to write more than one eBook most likely. Yeah, there are those who strike it rich with one or two titles, but this isn't the norm.

I've read extensively on what separates those who manage to make a full-time living writing eBooks, and those who struggle. And you know what many of the successful self-publishers say? Don't even think about sales numbers or anything like that until you've written at least three eBooks.

I write in the non-fiction, how-to genre, and it wasn't until I had around a dozen titles that I started earning some decent money. FYI, fiction outsells non-fiction by a wide margin.

So you gotta write – a lot.

II. Series Do Well: Many of the successful self-publishers write series, eg, John Locke. In case you don't know who he is, he was the first self-published author to sell 1 million eBooks on Amazon's Kindle. And, he did it in only five months – and wrote a best-seller about that!

His eBooks center around a main character, Donovan Creed, "a former CIA assassin with a weakness for very easy women." One reader of Locke's novels wrote:
I discovered the author John Locke a few months ago when I was learning a bit about the self-publishing world from Joe Konrath and Barry Eisler. I tried one of his 99 cent books and loved it. Now I've read four. [Source: Idealog.com, Would million eBook-selling author John Locke be better off with a publisher? I think he very well might…]
I've seen this play out with my self-publishing efforts as well, even though I write non-fiction. Most of my eBooks are on/about freelance writing and self-publishing. And, readers often double back and buy more.

The rationale is that if they trust you once and like what they read, if you give them more on the same subject, it's an easy sale.

I'm now dipping over into fiction – contemporary romance novels. I've loved them since I was a teen, so am gonna give it a whirl!

III. eBook Marketing: Many self-publishers think that writing an eBook is the easy part. Au contraire my little author friend; that's the easy part. eBook marketing is where the real work of being a self-publisher rears its time-consuming head. And it's because it's an ongoing thing.

You must, must, must get the word out about your eBook. The thing is, it's pretty easy to do though if you make it a consistent part of your schedule – just like writing.

My eBook Marketing Strategy

How do I market my eBooks? Article marketing is one of my favorite methods. I write and distribute 3-5 new articles per week to article directories like EzineArticles.com.

I also write guest blog posts for influential sites on the web (like I do here twice per month); I publish newsletters weekly; update my website weekly; and interact on social media (Facebook, Twitter, Google+); etc.

I know, I know – marketing your eBook can seem like a full-time job. But again, if you make it a regular part of your routine – like writing an eBook – it will become more seamless over time.

And the payoff is the money from eBook sales that land in your account month after month; and year after year. The more eBooks you publish, the more you can ostensibly earn. And with a large library of titles, you'll be able to lay off your eBook marketing . . . just a bit.

Author Bio
Yuwanda has written and self-published over 50 eBooks. If you found the info here insightful,  get more in the complete self-publishing package -- which will help you not only learn how to write an eBook in just a few days, but gain insight into effective eBook marketing strategies so you can start getting sales within a week – really! Feel free to contact Yuwanda with your eBook writing and self-publishing questions.  

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