Previously we discussed about the ways we can drive traffic from our Facebook page to our website. Today, we'll be discussing about the same but with Twitter in the spotlight. 

Twitter is a micro-blogging site with more than 500 million users. After Facebook, it's considered to be the number 1 choice for most business owners or  bloggers, when it comes to promotion.

Personally speaking, Twitter is one of my favorite social media networks. Reason being pretty obvious, its 140 character limit! Short and brief messages makes it easy for any business owner or blogger to reach out to more people in less time and drive quality traffic to their website.

The best thing about Twitter is the diversity it offers. Unlike Facebook, where you have to befriend/add a person, Twitter lets you reach as many people you want. Just hit 'Follow'!

But using Twitter, especially for promotional purposes is not as easy as most people think of it. If you want to drive traffic to your website via Twitter, then you need to keep the following points in mind:

1) Make your Twitter profile interesting

The first and the most important step is to make your profile interesting because that's the first thing your visitors are going to see.

Fill in all your information; name, location, website's URL and a brief bio. You can also include few keywords in your bio if you want.

Now the most important part of this step is selecting that perfect photo that reflects your brand, it could be anything - a logo or a picture. It's advisable that you should use the same image as your profile photo across all your social media networks. This creates higher brand recall value.

2) Know your audience

Before your start with the tweeting business, make sure that you're done with all the research work.

Now the question that arises here is, Why?

Well, the research here is done just to understand your audience.

You DON'T need dead followers, you want followers who are interested in what you do.

You need to know -
  • What your audience likes?
  • The popular trends.
  • Twitter jargon and slang.
NOTE - Also, observe what are your competitors doing on Twitter.

Once you know your audience only then can you efficiently engage them.

3) Get followers

Now that you have set up your Twitter profile, done your research work, start tweeting and get the right followers.

First and foremost, make it clear in your mind that you DON'T need a long count of followers, you want people who are interested in what you say, those who value your tweets and click on the links you share.

The best way to get more Twitter followers is to start following people or brands of your niche. They're likely to follow you back, re-tweet your tweets and help you reach a larger audience.

Another way to get more followers is by mentioning others in your tweets. Participate in conversations, interact with others. Use hashtags on keywords and reach more and more people.

4) Be active

If you want more followers then you need to be active on Twitter. Tweet regularly and tweet at proper times so that your tweets would get the maximum exposure. Try this amazing website to know the right time for you to tweet.

Engage your followers - ask them questions, encourage feedback and answer their questions or queries. It's social media after all!

Tweet everything that you're doing on your website. Tweet quotes or lines from your posts and mention the links in the tweet. That's how you direct your followers to your website.

Re-tweet things you like or your followers might like. Be creative with content.

But make sure whatever you do, you are NOT spamming!

5) Add Twitter to your website or blog

Well, you need to direct your loyal followers from your website to your Twitter profile as well. These are those people who are going to help you get more followers, help you generate conversation on Twitter and indirectly drive more traffic to your website.

There are tonnes of Twitter buttons that you can use for your website or blog. Add one there and see the magic!

6) Use tools to automate tweets

You can't stay online 24 hours a day but you can't miss out on the traffic that your website or blog could have received while you were sleeping or busy doing other things.

So what you do here is automate your tweets. Simple! There are many tools like BufferTwitterFeed  and more for this purpose.

7) Measure your performance

When you use a link-shortener with a built-in click-tracker such as bitly, you can check how well your links perform. This makes it easy for you to track your performance on Twitter.

You can even check your web analytics information from time to time to check how much traffic Twitter is bringing to your website.

Well, no matter what you do the world of social media is pretty unpredictable. So always remember, keep on experimenting because what your followers like today, they might not like it tomorrow.

How is Twitter doing for your website? Share your thoughts in the comment section below.

Stay tuned for more social media tips.

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