I am sure most of us get enough requests from freelancers and contributing authors willing to write for your business blog.
As good as it sounds or looks on the screen, it is a tough job to pick the cream of writers who shall give your website/blog the much needed boost.
There is no shortfall of enthusiasm, especially among upcoming bloggers followed by technical writers of companies. The idea in most cases is link-building and acquiring visibility in the guise of writing.
There are two essential things you should be keeping in mind while accepting guest posts- Content and Contributor.
1. Content is the most important aspect of the guest posting. Remember that you are not the "Holy Patron Saint" of Writing. So no need to show mercy for content that is lacking in quality.
Unless the material you are going to publish is readable, there is no point of accepting write ups from authors outside the company team.
Moreover, ensure that you read through the content yourself first. But do not judge instantly. Give it another read before responding back to the contributor. We except you to be sensible and not sentimental.
2. Contributor is the actually the main cog in the interactive cycle between you, your company/brand and your audience. The first step is to do a thorough background research of the person. Remember you do not want to get associated with a person indulging in unscruplous or malicious business practises. Analyse the contributor's writing styles and past audience interaction on posts. This will likely hint at the contributor's social media presence, which is what you are looking for actually! In most cases, when the interested author shoots you a e-mail requesting to contribute, they may not always provide you with a website/blog URL. Asking for that important bit of information is the first step in interacting with them. Genuine authors will get back to you with a positive response while the spammy ones won't bother following up.
Added to these two major pointers are some minor tips you should keep in mind to:
1. While practised guest authors know the etiquettes well but the newbies surely won't. Explain what you exactly expect from the writer and inform your niche in short. If necessary, suggest a suitable topic yourself. I know it seems much of additional work for you but remember no one knoes your wishes automatically, it has to be effectively communicated.
2. Even when suitable guest posts arrive, it is still not too late to make amends. Editing is a important step before the final edition goes live. Posts should essentially be well researched with supportive data, graphics videos, quotes or opinions. Writing down thoughts is fairly easy but substantiating the argument with data can be boring and difficult. So be a prudent minimalist to drive home a point. Moreover numbers and data add a touch to make the post high quality.
3. The length of a guest post should not be too short nor too long. The idea is to make a simple point or convey a idea not a monologue. The crisper the post is , you can expect a greater interaction from the audience. Why? Simply for the reason that people might have actually read it to raise a question or two to you.
We hope these tips help you in choosing the best guest author for your blog. Do let us know what you think or would like to add to the pointers mentioned above.
Stay tuned with E-junkie for the rest of the Guest Posting series.