I'm a self-published author who has written over 50 eBooks which can be found on major outlets like Amazon and Barnes & Noble. Because of this, I receive a lot of questions about how to publish eBooks on sites like Amazon. Recently, I received a question about eBook marketing from a new author who was getting ready to publish on Kindle. She wrote:
Hi Yawanda [sic],
I've been meaning to ask you this for a while. 
Could you please let me know your reason for not joining the KDP on Amazon? I know it doesn't let you sell your eBooks anywhere else (not even on your own site) – is this the reason why? It's just that I've heard from many sources that the free promotions on KDP (which lead to higher Amazon rankings and more sales) far outweighs the exclusivity to only Amazon. 
Any thoughts on this welcome!
Before we get to my response, let me back up and explain what Amazon's KDP Select program is all about.

eBook Marketing: Amazon's KDP Select Program Explained

In short, it's an eBook marketing strategy that Amazon came up with that allows you to make the digital format of your book available exclusively through the site. The major advantage of this is that your eBook will be eligible to be included in the Kindle Owners' Lending Library program, which lets Kindle owners borrow eBooks for free.

Even though the book is borrowed for free, you are paid for each borrow from a special fund Amazon set up (the KDP Select Global Fund). How much you're paid is based on how frequently your eBook is borrowed.

You have to enroll your eBook in this program for at least 90 days. During this period of exclusivity, you are not allowed to distribute the digital version of your eBook anywhere else; not even on your own website, blog, etc. You can, however, sell the paper version (ie, the "physical version") in other places.

Now that you have a fundamental understanding of this Kindle publishing/ eBook marketing program, here's how I responded to the author who email me.

My Response to Should You Enroll Your eBook in Amazon's KDP Select eBook Marketing Program

I joined for one eBook once and I didn't see a significant increase in my eBook sales. So, I haven't joined again because of that. However, because it didn't work for me doesn't mean it won't work for you. I write how-to, non-fiction, which sells way LESS than fiction, so that could be a reason.

As an eBook marketer, you have to try many things to increase sales. So, while it's great to listen to the experiences of others, never be afraid to try something to see if it will work for you — especially with a program like KDP, where you can always take your book out if it doesn't work. In short, you have nothing to lose.

I hope this insight helps.

Author Bio
Yuwanda has written and self-published over 50 eBooks  If you found the info here insightful,  get more in the complete self-publishing package -- which will help you not only write an eBook in a few days, but learn effective eBook marketing strategies so you can start getting sales within a week – really! Also, feel free to contact her with your eBook writing and self-publishing questions.

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