The savvy entrepreneurs amongst you will probably already be pinning with passion to develop your presence and grow your client base. Pinterest is now the proud possessor of over 25 million users – a phenomenal achievement for such a relatively young social media platform - and now the Pinterest peeps have introduced Pinterest for Business accounts even more businesses are likely to reach for a stake in the Pinterest pie.
Ok I bet a lot of you are thinking "yeah that's great and all, but I don't want to have to scrap my existing account and lose all my hard won followers, no sir thank YOU very much!" so let me put you at ease right now – it's all taken care of. You can simply switch over your account type and the process is pretty simple and stress-free.
SO with that out of the way we can get down to the nitty gritty.
What's in it for you?
Well, for starters you can use your official business name, and if you've got a top-level website domain, Pinterest for Business allows you to verify your website too. You get to add a full website address to your profile bio with a nice, obvious, big fat red check next to it so that everyone knows you're genuine. This is a big authority booster, especially for smaller businesses that are developing their reputation.
Pinterest is also making a whole stack of tutorials and case studies available to business account users. The aim behind this is to educate them in how to market themselves and to encourage them to gain maximum leverage from the platform and grow their businesses through telling their story effectively, driving traffic to their websites and using narrative to engage other pinners and build a community.
And there are promises of more to come with business pinners having exclusive access to new features specifically designed to progress their business presence as and when they are implemented. This is important as it indicates a very favourable outlook from the Pinterest powers that be toward developing the platform for business use – which could potentially mean some big advantages in the future!
My advice is – make the switch. The process is painless and the ability to openly advertize your business name, brand and website are worth alone – and it looks like there are sure to be even bigger advantages to come, so get pinning!
James makes small businesses bigger. He's worked with some of the world's largest brands and companies to market their products and services online - including Disney, Microsoft, 20th Century Fox, Virgin, Coca Cola, MTV and many others. Find out more and read business growth tips at http://www.JamesTNoble.com