When joining Twitter for your business promotion, it's important to know how you can use hashtags as an advantage. These are words or phrases that start with the number sign, which help the tweet to be grouped and classified when someone searches for that term.
With the right ideas to try on your Twitter account, you won't have trouble using hashtags for your business's branding. Since we want you to have an easier and more enjoyable time promoting on this social platform, we've come up with innovative tips on how you can get started:
1. Know the popular business hashtags.
When thinking about a hashtag that will be easily connected to your business, go for those commonly used. Some of these are #smallbiz, #marketing, and #business. If you'll try to search one of these terms, you'll be provided with a volume of tweets related to it. Read some of the tweets with these hashtags and you can have an idea on how a promotional or business tweet should look like.
2. Limit your use of hashtags.
You might think this tip is contradicting to the topic, but remember that you can't abuse the use of hashtags. Check out the tweet that you'll be posting and make sure it only has one to three hashtags. Anything more than that will make your post appear like a spam or too pushy in marketing. It might cause negative replies from other Twitter users which you should avoid. So, keep your hashtags to a minimum and be sure these are relevant.
3. Include trending topics on your tweet.
It's not enough to post a tweet to keep your account updated; you also have to interact with the users through the trending topics. Find out why a specific person, place, or hashtag is trending so you can use it for your tweet. By placing trending topics on your tweet, the visibility of your post will increase since users are watching tweets related to the discussion. Be sure to make your post relevant on the discussion to gain good replies from users. You must also keep track on the reactions that your tweet will gain so you can continue the discussion when someone tweets back.
4. Start a hashtag that fits your business.
To strengthen your brand's presence online, you can start your own hashtag and let your followers use it for discussion. Go for a Q&A format about an interesting and timely topic. Connect this with your business and let others tweet their responses. Just remember to keep an eye on the tweets that'll be using your brand's hashtag. When a negative post comes up, be fast enough to act on it and respond wisely. This can save the situation and make your hashtag campaign a success.
5. Be more personal and spontaneous when tweeting.
Liven up your interaction with Twitter users by maintaining a more approachable and understanding tone when tweeting. Add up hashtags that would relate to everyday life like #fun, #positive, and #smile. These terms can make your posts livelier and might even receive positive replies or retweets. Plus, you are making your brand known as a friendly and sociable character on Twitter. That's thumbs up for your business's promotional strategy on this website.
With Twitter as your social buddy in communicating with a larger crowd, you can easily share and update your followers on what your business has been up to.
By adding up hashtags on your tweets, you are also letting others talk about your brand which is a great way of doing marketing in the world of internet. These terms can help you track your business's impression on others and how effective your social media campaign is. Mix it up with our shared tips here and you won't have a problem in effectively connecting hashtags for your business needs.
Roxanne is a creative writer from PrintRunner, your friendly brochure printing company that offers small businesses innovative marketing tools in new and exciting ways.