The web world was caught off the winds by Canonical's (parent company) announcement to launch a Ubuntu phone OS by 2014.
When I browsed to see how the industry analysts' were poised on this bit of news, it was honestly quite baffling to see a hardline negative response mostly. Many of us, including the E-junkie.info team are ardent Linux-Ubuntu followers.
Well its understandable that the news is a little surprising since the mobile space is a very competitive arena with Apple and Google playing the "OS war" annually. Ubuntu isn't going to do anything revolutionary mind you. But to snub it out even before its launch and performance is setting the bar too high.
Ubuntu is not exactly a new player ; its Android launch in 2012 was a success of sorts. But what it does best is something different. Ubuntu is the most popular user friendly Linux desktop distributor, even more so than Microsoft Windows. Brave as the move is its success rate is going to be mediocre at best.
Kevin C Tofel , a leading technology writer opines that Ubuntu has the potential to cover up on what it lacks. Its basic launch model shows a promising design for starts. Moreover, Canonical is an advantage, following the pre-existing experience in desktop OS development as well as the use of Google's open source Android software at its disposal.
There are 3 endearing features which stand out :
For one , all of its features are backed by the cloud. Secondly, this launch is an attempt at mobile desktop convergence, a big risk certainly, when the web users are increasingly abandoning the desktops all together. Lastly, the launch video clearly brings out the classic interface that's endearing that comes about with the "welcome screen" instead of the usual "lock screen", adding a very personal quotient.
Mark Shuttleworth, the Founder and CEO of Canonical champions the launch in his promotional video that "you'r in control of controls" due to the customized apps available to the users. The horizontal swipe feature reminds one of the Windows Phone 8 and Windows RT.
Kudos to Shuttleworth's optimism !! No doubt it wouldn't oust the market champs but surely its pricing will attract those who can ill afford the top ones.
Check out this promotional video for more insights.
We wish the endeavor takes off with flying colors. You can also share your opinions about the proposed move in the comments section below.
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