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The waiting game is finally over.

Apple Inc, after much hassles finally delivered its newest baby: iTunes 11, the latest version of its most popular music software.

Ahhhhh!! no need to hum “Wake me up when September ends” any more.

According to a company spokesman, the apparent launch delays (October deadline) were a conscious move to “take a little extra time to get it right”. Well with Steve Jobs out of the picture now, Apple’s tentative steps to get it act right seems fair.


That’s that!

However the audience reaction has been quite subdued, almost placid you could say. While the Apple loyalists hold the fort strong, the not so gaga population has come up with a mixed response.

Let’s take a look at what’s eye catchy this time around. Does Apple still rule the roost as a technology innovator? Or is it merely banking on its past success and reputation to keep the boat sailing?

As with any new app that comes into the market, its best to take some time, use it personally before assuming a hands down attitude. Critics will say what they have to say, its their job.

But here, we honestly believe in presenting a fair case. Unbiased appreciation, after all, is a difficult art.

So get ready to don your ‘Head-n-shoulders’ hat to make some right choices!

The Good, The Bad and The Ugly

Most industry analysts agree that Apple’s newest version of the app looks good to the eye with its revamped aesthetic design. However, the differential in its workability persist on Windows and Mac platforms. It seems to function better on the latter as some users have opined.

For the first time in the last 12 years since the iTunes were kickstarted , the interface is simple, uncluttered and easy to navigate than the earlier versions. The iOS’s cloud integration  has contributed to the streamlining of the ‘oh-so-many’ space consuming elements on the screen.The Main window now displays only category-specific content with a drop-down menu for browsing details.

This version is available without Ping, the “ software -based, music oriented social networking and recommender system service”. While the users could earlier follow individual artist posts, this version doesn’t facilitate this.

Can’t really say if its an all out positive step. Individual preferences and how easy going one is with changes is the real detrimental factor here.

Coming onto the MiniPlayer and iTunes Store now.

What’s won the game for Apple here is the looks again. The presentation of albums, icons, musical recommendations surely get a thumbs up.  Apple has shown a concerted effort to flush out the earlier drawbacks at least in this regard by stepping away from third-party musical apps control.

Having weighed the positives, we quote a chief industry analyst Jason Parker, who sums up what the iTunes still lack

“iTunes hasn't always been as resource heavy, but as time went on, it almost couldn't avoid it. It started out as a simple music player, but Apple later added the iTunes Store... with iTunes accounting for so much of your media and device management, it was no wonder it wasn't as agile as it could be”

All in all, the positives are more. Despite no cutting edge changes this time, Apple Inc still has to work out its plan as regards iTunes taking up a lot of memory space and slimming down the software, for the product to make an impact in the market.

The loyalists would have already started off but for those who like to think twice before taking the plunge, the facts are here; plain and simple. 

A small piece of wisdom: Don’t expect to be blown off your feet certainly. Its technology not magic that will work wonders in a day.

Do check out this video below for more insights.

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