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Most of you would have raised an eyebrow or two at the offbeat title of the post, wondering what do horses and businesses have in common. Well nothing remotely to be honest.

But here are a few horse quotations that are not easy to decipher. We found some intelligent parallels with modular business strategies in them. Knowledge is available everywhere, we just need to dig a little deeper to find meanings relevant to us. For each one his own!

So here's how we decoded some of the out-of-the-box Horse quotes.

1. No Hoof, No Horse













Literal : Without healthy hooves, the horse is not very useful for any purpose.
 
Our Take : "Usability" or let's call it purpose is the final derivative here. In the context of businesses, to have a clear minded AIM as to "what" one wants to venture into and "how" to accomplish that goal is the key. If the seller is clear in his purpose, the buyer too takes his lead when it comes to affiliating with a brand. As simple as that.


2. Hang a Horshoe over the door for good Luck














Literal : As the legend goes, a horseshoe hung toe down is a sign of good luck. The seven holes represent the luck while the iron stands for strength.
 
Our Take : Well who doesn't want the Fortune Lady to shower her graces upon us. Setting out to capture the consumer market, LUCK is as much a contributory factor to thwart competition as well as enticing the buyer to place his whole-hearted trust in what you are selling. On the hindsight, in terms of going operational, small things such as favourable industrial policy, licensing, investor confidence, marketing partners, SEO indexing so on so forth have a lot of currency too. Now that sure needs more than one Lady Luck's charm to work.


3. A golden bit does not make the horse any better













Literal : How is a best and an average horse differentiated or for that matter priced? The straight answer is 'Quality' the detrimental factor. It is derived from two things - parental breed and how it is actually bred. Having hooves and a bit of "golden mane" doesn't make a horse a horse.

Our Take : Just like a horse cannot be judged by its hooves nor a rider by his clothes, so can the task of judging who is the best enterprise in the business fraternity, is as difficult. Reputations rest on years of hard work and rapport building among the target audience. Moreover, one might have all the necessary ingredients to be called a top class enterprise- say for example, infrastructure, personnel, finance etc but the real driving force will always remain how businesses acclimatize to changing market trends and offer effective problem solving deals. The cornerstone of estabilishing oneself comes with a sound knowledge base and PATIENT TRAINING.


4. Who wishes to travel far spares his steed













Literal : Slow and steady wins the race. That's what Jean Baptiste Racine taught the world. A horse being ridden doesn't really known the concept of winning or loosing. Its the intent and control of the rider that drives the horses' gallop and energy.

Our Take : The same holds true for businesses. A concerted channelizing of energies can produce the desired results. INTENT and LEADERSHIP are essential to achieve roaring success. Just like a horse by itself cannot win or loose a race, but is driven to do so by the rider, so are businesses. They are not autonomous entities. Not only are they subject to market forces but also need to work upon carefully choosing a competent in-house staff from the talent pool, that ultimately define how visibile one becomes in the market. The leader of the pack, in our case the Entrepreneur or be it the manager , each one down the chain of command has to define and undertake responsibility in building a business from the scratch. Everyone is equally entitled to enjoy the fruits of success.


5. The buyer needs a hundred eyes, the seller not one












Literal : The horse sellers in the olden days thrived on the reputation of being thrifty and sharp dealers with the gentle folk. Their notoriety was far flung so much so that the term "Merchant" developed a pejorative meaning.

Our Take : Internet has made advertising easy. But the sad part is that, while the ambit of audience has increased certainly, the practice of face-to-face interaction has been curtailed. The Businesses are "expected", note the emphasis on the word, to make fair dealings but the buyers are always at the risk of being fooled during the transactions. Technically it is a buyer's market, that is, the consumer tastes are primordial in guiding industry trends. The bigger picture is that for every 1 buyer there are 10 sellers waiting in tow. What ensues is a perfect soup flavoured with dilemma. A last word now; although its understandably hard for businesses to keep an all out watch but HONESTY and INTEGRITY are a strict essential in the armour.


6. A smooth sea never made a skilful sailor, a perfect horse never













Literal : For starts, finding a perfect horse and mounting it perfectly is stroke of goodwill, literally. Every jockey doesn't begin with the best of breeds. He slowly advances from a mare to riding a stallion or thoroughbred. In the course, the not-so-perfect horse is what helps a rider hone his skill. A rider is not a sure shot until he's fallen off seven times, gotten up at eight.

Our Take : Challenges are a constant companion for businesses, be it facing off competition from other firms or constantly upgrading one's technical assets. Every business has been a start-up or SMB in the strictest sense of the word to begin with. Tough experiences are the 'imperfect horses' that leave behind important wisdom to be absorbed. Success is not a uni-linear process; keeping a calm TEMPERAMENT in the face of adversity is what gives you the ultimate push ahead. As they say calm waters do not necessarily represent an abscence of tension in the wider ocean. To borrow this cue, an average performance or lesser profits than what was anticipated does not imply a lack of effort. Positive mindset and correct implementation of plans will ensure a greater conversion rate.

We wish all the businesses a galloping success for their ventures.

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