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You work pretty hard on your blog posts - they’re creative, informative, they look good and show personality, and they also give your readers valuable takeaways. But are they working as hard as possible for your business? Unfortunately a lot of bloggers and entrepreneurs let that hard work and attention to detail go to waste. Why? Because they don’t realise they aren’t maximising their blog post potential.

The truth is, no matter how good your copywriting skills are, you can’t just simply write an article, publish it and then sit back and relax. There is a whole lot more to successful blog posting, and most people are missing out.

Never fear! You don’t have to be one of those people. We’ve got a great, easy to follow checklist full of valuable and easily actionable tips for you right here – meaning you can boost your blog posts to the max. Check them out and check them off for every post you publish.

Optimise Keywords

Use great free Google tools like Adwords and Trends to help you select the best keywords for your content. Choose words and phrases that are relevant, popular and have the less competition. Take your chosen keywords and go back through and enhance your copy. Make sure to include your primary keywords in your title and at the beginning of your post for utmost effect.

Post Cross Platform

Make sure all your fans and followers are aware of your fantastic new posts no matter what social media platform they’re on. Tailor each status update individually for each community and schedule different times for successful results without being repetitive.

Repurpose it

Have you got an email newsletter for subscribers? You should include all your blog posts. Use some snappy headlines to link to the full articles on your site and add some funky images to grab the most attention.

Tease your Targets

Networking is key to increasing the power of your blog posts. Build relationships on other blogs and forums relevant to your business and subtly promote your content by writing an intriguing headline or question as your forum title, followed by insightful comments and the URL to your full blog post. Remember to encourage feedback and always respond – you will quickly gain authority with the right audience and generate valuable targeted traffic to your site!

Add it to your Sig 

Simple but effective, adding the title of your latest blog post to your email signature can be more powerful than you think – and you can take the ache out of it too with Wisestamp, an app that will automatically update your signature so you don’t have to lift a finger (and it will add all your social media contact details too!).

Stick to the checklist and you should soon see your blog posts achieving better results that will really get your blog (and your business) moving forward. Let us know how you get on - happy blogging!

Author Bio:
James T Noble makes small businesses bigger. He's worked with some of the world's largest brands and companies to market their products and services online - including Disney, Microsoft, 20th Century Fox, Virgin, Coca Cola, MTV and many others. Find out more and read business growth tips at http://www.JamesTNoble.com  or follow him on Facebook http://www.facebook.com/WebsiteMarketingGuru

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1 Response to 'Maximise the Impact of your Blog Posts 5 Ways'

  1. rose well Said,
    http://www.e-junkie.info/2012/09/maximise-impact-of-your-blog-posts-5.html?showComment=1347566942813#c5837467841761685458'> September 13, 2012 at 1:09 PM

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