This is a guest post by Matthew Hooper who helps individuals and small businesses build an internet presence. He blogs about internet business, social marketing, lifestyle design, and productivity tools at MatthewHooper.com.
There are literally millions of people on the internet today and to get noticed you will have to develop a strong and defined internet presence. Just starting out? You might be wondering where you should start or what tools you should use. Below is a list of tools that will get you started and should also provide you with the best results.
Website and Web Host
You can use many different tools to build up your internet presence but you should probably start with a simple website with your own web hosting.
A web host is the place on the internet where you store all of the files for your website. The web hosting company takes care of all of the hardware and software to ensure that your website stays up and running. This allows you to focus on your website without worrying about upkeep or maintenance. In the beginning you'll probably want to look for a shared host since it is the most economical.
After you have decided on a web host you'll need to start putting together your website. In most cases, the best tool for this is WordPress. WordPress is a software tool that you install on your web host. A lot of web hosts are able to help you out in this area if you're not sure how to get started. If all else fails, you can always hire a WordPress consultant to help you get things underway.
These days, the web is full of social networks, with more and more are cropping up all the time. When you're just getting started building your internet presence you should try not to spread yourself too thin. I'd recommend beginning with the big four; Facebook, Twitter, YouTube and Flickr.
YouTube and Flickr will provide you with a location for your videos and photos while Facebook and Twitter will allow you to engage in conversations with potential clients, customers or like minded individuals. This isn't to say that conversations don't happen on Flickr or YouTube, however, they are more rewarding and diverse on Twitter or Facebook.
Now that you have your website up and running and you are actively engaging people on social networks, others will start to take notice of your growing presence on the internet. They'll even start showing up and commenting on your website.
When they are doing this you should get them to sign up for email list. Take a look around for email list management tools and settle on one that provides you with the options that you are looking for.
An email list will you you stay connected to visitors of your site and it will even give you a list of people that you can announce your first digital product to. Of course, you'll use E-junkie to host that product so that it can be delivered to your future customers with ease.
All of these tools above will help you get out there and build your internet presence. However, the only way that your internet presence is going to expand is if you get out there and start taking part in conversations and reaching out.
Start commenting on blogs that you find interesting. Search for people on Twitter that have similar interests as you. Like and leave comments on Facebook pages that you want to connect with. Seek out informative videos on YouTube and tell their creators how much you enjoyed them. Find photos on Flickr that are of things that you are interested in and leave your thoughts. It's up to you to build your internet presence but it's called social networking for a reason.
Matthew Hooper is an internet presence builder. He also offers a free downloadable guide titled "A Beginner’s Guide To Building An Internet Presence" directed at giving beginners a guide for building their own internet presence.