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Anyone who sells stuff online knows that as great as it is to see huge volumes of traffic, it isn't the be-all and end-all. After all, what's the point if those visitors don’t convert into customers?

Despite this accepted wisdom, research suggests that companies are currently spending a staggering 100 times more on traffic generation than conversion optimization.

A new infographic, produced by Ecommerce platform provider AmeriCommerce, states the case for conversion rate optimization and the huge impact it can have on your store's performance.

It also offers a series of handy tips on everything from A/B testing and copy to navigation and site design. Enjoy!
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When you are preparing to get a business started, one thing you have to nail down is a business plan. I speak from experience on this. Not too long ago friends talked me into starting a small business. I was so excited with the idea of getting started and being my own boss, that I did not create a business plan. And I suffered because I bypassed this step initially.


A business plan is more than just deciding you are going to be the best in your field, it is a game plan to get you from idea to successful business. It's important for e-commerce businesses too.


Some of you out there, might be asking yourself if you really need a business plan.  I can go into details about why I think you should, but Entrepreneur has already done a good job of that.

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Like we mentioned last week, sometimes you want to send off an e-blast to previous buyers, or other people who have joined your mailing list.  There are so many systems out there that you can do this with, like Aweber or MailChimp, and we integrate with both.


We also have our own Newsletter/Update feature.


But what if you already have a physical list of buyers and you want to add them to your mailing list? e-junkie support staff can help you do that too. This can be a great option if you are at a convention and are collecting names, or have a brick and mortar shop, where you collect e-mail addresses from buyers and want to include them in an e-blast.

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We talked about logos and their importance, and one of our guest bloggers provided some useful data, but lets start from the beginning and go through a little logo 101.


The first thing I can say I have heard from a lot of people is that they are not creative enough to make a logo. The second is they cannot afford to pay someone to make a logo for them.


Well let's get past these ideas, because as much as having a professionally made logo is nice, if you are just getting started you can definitely create your own with a little insight and a little effort.



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Both brick and mortar shops and online shops have a frequent need to offer products at a discount. Your strategy may be to clear out old products to make room for something fresh and new or convert new customers with a discount so they get hooked on your product and come back for more. 

With e-junkie, our discount feature provides an easy way to create a discounts that will automatically apply to your products. This means customers won't have to enter a code to get the discount. (For information about e-junkie discount codes, click here.) You can setup automatic discounts by item or for all cart items, which is a good idea for holiday sales.

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Guest blog post by Eric Hammis of 3SixtyInteractive

When you think about the term press release, you probably get this vision in your head of a news boy standing on the corner of a packed street corner screaming, “extra, extra, read all about it!!”At least that’s what I envision.

Yes, press releases are certainly a tool of the past. In fact, the first press release distributed in the U.S. happened 60 years. But if you think a press release belongs in the past and should stay there, then you’re probably not familiar with today’s press releases. So let’s take a look at how press releases are still relevant in today’s digital marketing world. 
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e-junkie is setup to be an easy, do-it-yourself system that can be used by just about anyone, anywhere. That's what makes it a great tool, but of course there are some limitations (as there are with any system). 

We do not have a report to tell you what you how much VAT you owe to the different E.U. member states, but you can easily calculate this. In this blog post, we'll show you how. 

Note: You will need to use a spreadsheet program to complete these calculations. Bear in mind as you go through these step-by-step instructions, different spreadsheet programs might have slight differences.

Now, the first thing you will need to do is download your transaction log for the time period you need. In your e-junkie account, click on View/Download Transaction Log near the bottom right corner. Once the log opens set the date range you want. It will look like this...
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Have you ever had what you thought might be a good or even great idea and then decided not to work on it, only to find out sometime later someone else released a similar product or service and had huge success? Feeling like you missed out because you didn't try isn't a fun.


And it's more common than you might think. If you look online you will find evidence of people suing film companies because the film company released a movie so similar to a story, or film, of their own that they felt it was stolen.


The point is that your idea may be amazing, but you will never know unless you try. Get your idea out to the rest of the world. It will take time and others might present a similar idea (which means you will have to do what you do even better) but if there's a market and you roll your product out on the market with a solid game plan, you can succeed.


Use these steps to start the process of turning your idea into a business.

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A common question that pops up for our users is when they need to change the button code we provide. Some would assume that you would do so whenever any change is made to the product, but that is not the case.
Most of your product settings within E-junkie are just that, they are within our system. With most of your product details setup in our back-end, it saves you a lot of time when it comes to the coding of your purchase buttons. The price, the name, shipping settings, and so forth are part of the information that we hold in our server.

So when should you change your buttons code?
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Guest blog post by Didi Zheleva of InTouch CRM

Implementing a customer relationship management (CRM) system is no proverbial walk in the park. While adopting CRM is incredibly beneficial for any business, if approached incorrectly it won’t be as effective and you’ll soon lose interest in keeping the system up to date..

Many studies have shown than anywhere from 20% to nearly two-thirds of all CRM software efforts have either failed to live up to expectations or failed altogether. So if you want to be part of the successful majority who implement CRM into their businesses and cash in on the benefits it brings, try to avoid these common mistakes.

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With e-junkie, you have options for using and building your mailing list. We integrate with third-parties like MailChimp and Aweber (find out how to do that here) AND we have our own mailing feature.


If you are using e-junkie with PayPal Standard, then buyers are automatically added to your mailing list. Otherwise buyers have to opt-in during checkout. Once your list is built in e-junkie, you  just click on the Send Updates/Newsletter option on our Seller Admin page and you will get a page that looks like this...
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Guest blog post by the folks at 3magine Web Design.

Your website is one of the most important features of your business. Whether you are using it to collect leads, build awareness of your brand or sell your products, you need a solid website. Unfortunately, small businesses have limited resources and that can mean their website design suffers. 

Here are 5 of the most common website design mistakes and how to avoid them... 


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When you are selling online, building an email list is a necessity. When you have one, you can send your buyers an e-blast to notify them of upcoming sales, news about your products, etc. You can use these emails to entice them to buy something and follow you on other channels, and you can empower them to become your brand ambassadors. 

The third-party integration feature that we outline below will allow you to take in buyers' data (with their permission) and add it to a mailing system. The most common ones that E-junkie integrates with are Aweber, who we are pre-integrated with, and MailChimp.

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We have been talking a lot about how to create a strong logohow to formulate your branding and why those things are so important for a small business. A recent infographic from Company Folders illustrates those points and more. Click 'read more' to see the full infographic. 
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Part of owning a business is constantly evaluating your marketing efforts. Is your target market from five or ten years ago still your target market? Does your logo still appeal to your buyers? Are your taglines still relevant?


Lets go over a few businesses and how they have evolved their brand to reflect the changing world.







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When you sell a product online you want to give it as much protection from pirating as possible.  With e-junkie, if what you are selling is a PDF (usually an eBook), you can use our Stamping feature to add a watermark to the upper left of each page of your document. The watermark will include the buyer’s name and email address.

Before going over how to set this up in e-junkie, I want to say that there is no 100% fool-proof way to keep people from sharing files. If people want to share a file, they will be able to do so. No system can keep this from happening. But you can deter people from doing it.

The PDF Stamping option is setup using our third-party integration settings within a product. To start go to Seller Admin > View/Edit/Delete Products, select the product you want to add the feature to from the drop down menu and click Edit.
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When you are branding your business, your logo is important, but it is not everything. Pretend your brand is a building, the logo is your foundation but without basic elements like walls, windows, a roof, etc. that foundation won’t look like much. This article will help you figure out the basic elements of your brand.


Building your branding should be one of the first things you do as a new company. To get started, ask yourself these 4 questions...

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So, you run an online business, and you want to make sure order notifications get sent to more than just yourself. Maybe your second in command wants/needs to be aware of sales, or someone you’re working with needs to know when you sell a specific item from your shop. Some systems would require you to send order notifications to your own server, and then send it out to different people. With e-junkie though, you can use our third-party integration feature to send order data to multiple email addresses with simple settings within e-junkie.



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Email as a form of internal communications CAN be useful. But with so many unnecessary ccs, round-robins and spam emails many emails go unread and serve only to clog up inboxes.

In recent years it has become increasingly popular for companies to forgo internal emails entirely. In many workplaces, sitting down to read a stream of long emails and replying to them, can be time consuming and often unnecessary. Some believe it has made office workers less productive, adding unnecessary steps to day-to-day work. Bottomline: While email is undoubtedly great for file sharing and is still the most popular method of internal communications in most offices, it might not be the most efficient. 

With many alternatives now available -  from the latest software to a return to basics - cutting out email altogether is now a viable option for many businesses. These methods enable faster, briefer communication.


Are you ready to bite the bullet and get rid of office emails for one of these alternatives?
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The Importance of Branding

Posted: 3/27/2015
Branding is vitally important to any business. It is more than just a logo, but that is part of it.  
Your branding lets people know what your business is about. It is your promise to your customers and potential customers about the quality of your products and services. It is a statement about what your brand stands for.


Branding also promotes recognition of your company. Certain phrases, music, symbols are so tied with companies that you when you see or hear them you think of the company (even when their name is not said). For instance, the double arches (aka McDonald’s) have inundated our society. Now, close your eyes and think about the tune that plays at the end of their commercials. Chances are, you know the tune I am talking about. If you heard it without seeing the McDonald’s logo, you could likely make a connection. That is branding.
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