Every marketer who is running an e-commerce business should already know the power of email marketing. But without the correct strategies you might be losing out on a lot of subscribers AND revenue. The best aspect about email marketing is that a single promotional mail can bring in lots of conversions – but only if it is done right! Many marketers are still use the age old method of getting subscribers through a shabby looking Sign Up form and then sending them newsletters hoping to get lucky with some sales.
This is one of the biggest mistakes! The main disadvantage of this method is that often the subscribers get mails of unrelated offers which results in unsubscribes and/or low conversions and sales. This article walks thru 7 tweaks to improve your email marketing technique.