Guest Blog Post by Robert Dupont of the excellent social media marketing blog #SMMGuide

By now, it’s no secret that many people—from mom bloggers to celebrities to politicians—have acquired a portion of their social media following by simply purchasing it. Last year, there was a brief media outrage when it was reported that Hillary Clinton had bought Twitter followers, much to the delight of her adversaries who were quick to condemn the former First Lady for her “immoral” behavior.

Now that the public has had some time to reflect on this revelation, what should we make of this controversial practice? After we all collectively gasped and then shook our heads in disapproval, when the dust cleared it seemed apparent the there were no real consequences to Mrs. Clinton for being outed. Which leads to the question, “Why shouldn’t you buy Twitter followers?” Everybody wants to appear more popular, right? Let’s examine this debate a little more closely.

Due to the new European Union regulations, many merchants are choosing to not sell products (specifically digital ones) to people living in the E.U.  If you are looking to not sell to buyers in the European Union, or any other part of the world, there is a way to set this up within our system. The steps to set this up may seem strange, but it will accomplish the outcome you are looking for.

To start, you will need to enable shipping in your products. To do this go to Seller Admin>View/Edit/Delete Products, select a product and click Edit. On the following page add a check mark to the box for Shipping/Buyer's Address. Then just click Next until you can Submit the changes. That is all it takes to setup the product, and you will need to do that for each product that you want to limit the sales on.

You may have noticed that the payment processors we integrate with do not allow free checkouts. But you might not know that we have our own free checkout feature you can use. With this feature, your buyer pays nothing and we do not charge a per transaction fee. This is a great option for teaser products. For example: if you want to offer a free song download to entice your fans and potential fans to buy your whole album.

We can only provide a set number of free checkouts based on the subscription plan level that you have, from 100 up to 1000 per day. But here’s how you can temporarily increase the limit.
When you are ready to start advertising your business, the first step is to determine who your target market is. You might have an inkling - and that's awesome! - but instead of going with your gut, go get yourself some proof. Once you have a few questions answered about your buyers, you can start budgeting for ads on sure footing.

In this first How to Advertise post in our new series, we'll help you find out who you should be advertising to. Keep in mind, building this foundation is key to marketing your products.

Guest blog post by David Bell, CEO of Gummicube

Most app marketing executives have a tough road ahead of them. There’s no clear way for many to understand the true volume of app store searches for any particular keyword, and competition across verticals is proliferating daily. Fortunately, we’ve been able to accurately track categorical trends, search volumes, and user preferences, but of course our proprietary methodology isn’t accessible to just anyone. So, app marketing experts operating with a technological blindfold are making guesses about the best app marketing strategies…and many of these conjectures are simply wrong. Here are five of the top app marketing mistakes we’ve helped our clients fix.


Our Variant and Variation features allow you to provide three sets of options each. But what if you need four, five or six options?  You can setup a product with both, but keep in mind that only three will change price of the product. For our new product, Polo Shirt, we are going to use the following Six sets of options:

  • Color
  • Size
  • Front Breast Image
  • Back Image (Price)
  • Sleeve Size (Price)
  • Pocket (Price)

Starting on January 1st, yes last month, new E.U. tax regulations require that VAT (Value Add Tax) no longer be based on on your location, but the buyer’s location, not just for tangible goods, but for digital ones as well. There are a lot of questions out there about these New VAT regulations, so we are going to try and give you some of the important information that you should know if you are outside of the E.U.(If you live inside the E.U. you are likely already good to go, or a tax expert in your area should be able to help you out.

  • I do not live in Europe, do I have to charge and collect VAT?

    Actually, even if you do not live in the European Union you are still suppose to collect this tax on all your sales to buyers living in the E.U.

With the changes in the VAT regulations, our VAT system has changed slightly. All merchants are technically suppose to charge VAT to E.U. buyers based on the buyer's location. Luckily this is not especially hard to set up. 

First, you need to make sure VAT is enabled in your settings. Go to Seller Admin>Sales Tax/VAT Settings.

Click Submit to save the setting.  After that you will need to setup your products to charge Sales Tax/VAT. Go to Seller Admin>View/Edit/Delete Products, select a product from the drop down menu and click Edit. On the following page add a check mark to the box for the “Sales Tax, VAT” option.

Then click Next until you can Submit the 
changes. (Make sure to do this for each product.)

Guest blog post by Matthew Yeoman, social media analyst over at Devumi.com.

Twitter is a social platform based on 140 characters being allowed per message sent. You’d think it would be easy and that you could do no wrong with that simplicity. The reality, however, is quite different.
Brands have made many mistakes on Twitter. Some are more obvious, like the time the @Chryslerautos account dropped an f-bomb. Others are a bit more subtle, and that’s what I’ll be looking at in this article.

e-junkie has a number of non-profits clients, in fact we even provide our service to qualifying non-profits at a discounted rate. To help facilitate collecting donations for non-profits, e-junkie has a feature that will allow buyers to name their own price.

First, keep in mind that our button code images are basic and if you want a button that says “Donation” you will need to customize that on your own.

To create a name your own price/donation product start by clicking the Add Product link. Remove the checkmarks from the Single File Download and Let Buyer Edit Quantity in Cart options and add a checkmark to the box for Let Buyers Edit Price. 
See full infographic from H+M below. 
According to the most recent reports, non-profits are now raising 10% of their funds online - that’s 13-14% more than they did a couple years ago.  With no reason to believe otherwise, the trend will likely follow other online businesses and only increase.

Many non-profits still raise money traditonally, in person or through third-party donation options, but if you aren’t raising funds online, you’re missing out on a big opportunity.  Below are a few things you may want to consider.

Note: If you are a non-profit, and you are not taking donations on your own site, then you can use E-junkie to do so, and we even provide our service at a discounted rate, often free for non-profits, just e-mail us.

We were lucky enough to catch busy blogger, freelance writer and e-commerce seller Melissa Joulwan of The Clothes Make the Girl, who has found success launching two cookbooks with her husband David. She had lots of meaty insight and advice about promoting your brand with blog content, social media and more.  

First off, can you tell me about your business and what you offer? 
I'm primarily a cookbook author, and I also have a blog where I share recipes, information about the paleo diet, and inspiration for healthy living like workout stuff, mediation, yoga, and self care. But it's mostly about really good food! In addition, I'm the Paleo Expert for About.com, and I do freelance writing for magazines and other blogs.

Our online stores sells our two cookbooks -- 
I want to start by saying that if you are not comfortable writing your own code, or you do not want to hire someone to write code for you, then this option is not one for you. Although we will provide you the basic code, you'll need to be comfortable manipulating it for your particular use.

The first thing you will need to do is set a Common Redirection Thank You Page; this means that all of your buyers are going to go to that page after checkout. Start by clicking on Edit Account Preferences on the Seller Admin page. Once the page loads, in the Common Thank-You Page URL field enter in the URL for the thank you page on your website:

After you have the URL entered in click Submit...

Full graphic below.
Guest blog post by Dave Landry Jr. 

We’ve come a long way since the invention of the printing press. And lots of mass publishing has moved online. With the advent of computers and word processing units, digital content publishing is just easier, with faster delivery times and a (potentially) wider reach.

All businesses should be publishing content, but a small business especially should become its own e-publisher. Take advantage of the digital revolution and optimize your use of online publishing platforms. Here’s how...

At this time of year, we see merchants who have products geared towards the holidays go into hibernation until next October. But should seasonal sellers be resting on their laurels during the off-season? (We think not.) Are there things seasonal sellers can be doing now to increase year round AND seasonal revenues? (Yes, and we’ll tell you about what we’ve seen work below.)

Here are our suggestions for selling your products and building your business off season…

Provide a discount on off-season items. It's the most obvious choice, but it works. An off-season discount, be it on the products themselves or on shipping, can encourage buyers to purchase your products all year round. Or in place of a discount, you can combine your products into an
At e-junkie, we have tailored our features to make our service especially useful for musicians.   For example, download links to music files are provided to buyers directly after checkout. And, there are few ways to sell your music with e-junkie: sell buyers your entire album, provide buyers with the option to purchase individual tracks or put up a bundle of songs for sale.  

To start selling your music with e-junkie, create your individual track products, by clicking on Add Product, located on the left side of the Seller Admin page. On the following page enter in the name of the track and the price of the individual track:

Then click the Submit button.  On the next page, at the top, use the Upload Product File button to upload the file to our server.

Jenny Beorkrem makes striking visual art that takes inspiration for geography and looks great on your wall. We had a chance to ask her a few questions about the origin of Ork Posters, and how she's grown her business.

First off, can you tell us about your business and what you offer?
Ork Posters offers typographic city neighborhood maps that are produced as wall art.
How long has Ork Posters been around?
I started the business in 2007.

What is the origin story for your business?
I’m a graphic designer and was working at a small design firm. I had seen other more traditional neighborhood maps and was looking for one that was more my style, simplified and modern, of my

Musicians and writers often ask us how to provide unlimited free downloads for specific songs or books. These savvy creators are trying to employ a good marketing tactic, allowing interested parties to sample the first two chapters of a book or the first minute of a song, to peak potential customers' interest. You can't do this with E-junkie exactly, but we'll tell you exactly how you can do it.

What you would need to do is set the file on your web server. Most servers provide free storage space for files. If they do not, then there are many free services out there that will provide the space.

Lets say for example you set the file at the following location: http://www.yourwebsite.com/files/Sample_downloads/eBook_chapters1to3

Guest blog post by Kristen Gramigna, Chief Marketing Officer for BluePay

While having a consistent stream of client demand for your freelance work is a key factor to your self-employment success, a large part of that work’s value is whether you’re compensated appropriately and quickly enough to support your personal and business cash flow needs. Here’s a look at five payment methods all freelancers can easily implement, to provide a seamless payment experience for customers.

This top seller has amassed more than a half million followers on social media! Turning a passion and skill into an energetic resource for teachers, Vanessa Levin of Pre-K Pages has built a bright, profitable spot of her own on the Internet, by being truly helpful. She is an inspiration, and I was lucky enough to ask her a slew of questions about her growth and successes.

First off, can you tell me about your business and what you offer?
At Pre-K Pages, I offer teaching tips, hands-on activities, and printable resources for teachers of young children (preschool and kindergarten).

How long has Pre-K Pages existed? What is the origin story?