By now, it’s no secret that many people—from mom bloggers to celebrities to politicians—have acquired a portion of their social media following by simply purchasing it. Last year, there was a brief media outrage when it was reported that Hillary Clinton had bought Twitter followers, much to the delight of her adversaries who were quick to condemn the former First Lady for her “immoral” behavior.
Now that the public has had some time to reflect on this revelation, what should we make of this controversial practice? After we all collectively gasped and then shook our heads in disapproval, when the dust cleared it seemed apparent the there were no real consequences to Mrs. Clinton for being outed. Which leads to the question, “Why shouldn’t you buy Twitter followers?” Everybody wants to appear more popular, right? Let’s examine this debate a little more closely.