Anyone who sells stuff online knows that as great as it is to see huge volumes of traffic, it isn't the be-all and end-all. After all, what's the point if those visitors don’t convert into customers?
Despite this accepted wisdom, research suggests that companies are currently spending a staggering 100 times more on traffic generation than conversion optimization.
A new infographic, produced by Ecommerce platform provider AmeriCommerce, states the case for conversion rate optimization and the huge impact it can have on your store's performance.
It also offers a series of handy tips on everything from A/B testing and copy to navigation and site design. Enjoy!