Your inbox probably proves that lots of people think e-blasting the heck out of people will drive conversions. Everyone gets unexpected, unwanted emails from people trying to sell something. But can you remember the last time you replied to one of those? Blasting doesn’t work, building relationships does. So how do you do that?
Drive to subscribe.
Give people the option to get information from you. This doesn’t mean you just have to sit with your fingers crossed waiting for visitors to your website to fill out a form that let’s you contact them.
Sweeten the pot by offering visitors to your site a discount on your products or entry into a contest, in return for their information. And promote that offer on your social channels too.